CLIENT SPOTLIGHT Q1

HEATHER HADDAD

Most of our clients go through acquisitions at some point and look to us on how to transition the brands at events. SPOON did a great job of co-branding the space between the lesser known parent company of Ammo Inc and the customer-facing GunBroker.com brand. It wasn’t an easy task to combine the brand colors of red/black and green/gold, but going with a neutral base color and highlighting just one brand color, the booth successfully accomplished the goal of a 50/50 cobranded space. The client was thrilled and would frequently (and sometimes awkwardly loud) yell to me from across the booth “We love SPOON!”